It’s news to no one that there’s a lot of email floating around in the world. In fact, the average email account receives 47 emails every day.
The majority of these are business emails, which to most of us means things like email newsletters, news updates, and other marketing material. While some email campaigns are much more successful than others, few have the same potential as transactional email.
A quick definition here. ‘Transactional email’ means any one-at-a-time email that is triggered by a user’s interaction with a website or app. This can mean e-receipts, thank you emails, comment notifications and password resets. Transactional emails don’t have to involve the exchange of money, though they are important in e-commerce.
So where does all this potential come from? A lot of it stems from the open rate, which averages over 100% for the average transactional email, which will be opened multiple times.
Making the most of these openings, and keeping Can-Spam compliant while you do it, is the subject of our infographic: Are you getting the most out of your transactional email?