The newly launched apps, that will be available on the Samsung app store in one week’s time, are part of the program that saw the global electronics giant work closely with Strathmore’s iLab Africa to train and nurture students to come up with localized android applications.
Speaking during the launch ceremony, Samsung Electronics East Africa Chief Operating Officer, Robert Ngeru challenged local app developers to consider coming up with solutions that have a global market appeal, in light of the current high demand for relevant apps.
“The Samsung app store”, he explained, “is accessed by millions of mobile phone subscribers’ globally seeking to download quality android applications in diverse categories such as entertainment, education, games, lifestyle, travel and productivity among others. Kenyan app developers on the android platform have equal access to other global developers to show case their solutions on the Samsung apps store which is a gateway to global technology entrepreneurship.” Robert pointed out.
According to the Communications Commission of Kenya (CCK) 2013 statistics, over 30 million people in Kenya own a mobile phone. This means worldwide developments in information technology are seeing a shift towards mobile technology, thus providing a ripe market for developers to tap into this market with apps that provide relevant information on-the-go.
The apps launched include ‘Kenya Law Reports Application’ which allows lawyers and the general public access information such as the constitution, updates on case files, schedule of court cases and the law of Kenya
The Pharmaceutical Poisons Board App was also launched today. It allows the public to easily recognize and report side effects on drugs, while also providing a platform to locate and engage a registered pharmacist among other uses.
Strathmore Business School students will also be able to benefit from the ‘Strathmore Business School App’ which enables them to easily manage their lecture sessions, study group schedules and download lecture content and assignments from the SBS e-learning system. This application also always copy write protection and can be adapted to suit any college and curriculum.
Also launched today was the ‘Church Application’ which enables users to access general Christian information of people sharing their favorite scriptures, what they like about being a Christian, etc, well as the ‘Kitoweo African Cuisine’ App which provides recipes of African foods.
The partnership is part of Samsung’s business growth strategy for Kenya and the rest of Africa, which is based on creating an entrepreneurial attitude among the Kenyan youth in the Information, Communication and Technology sector. Through this strategy, Samsung Electronics has put a keen focus on education, strategically seen through the Samsung Engineering Academy which has to date trained thousands of students regionally, providing them with a platform to start their ICT enterprises. The Samsung Digital Village also utilizes solar powered solutions to deliver e-learning and business solutions.
Speaking during the event, Strathmore University Director for iLab Africa, Dr. Joseph Sevilla said: “The changing business ecosystem calls for innovation among the players, as people constantly seek out the best value for money, user experience and mobile utility.” He added that the partnership with Samsung is a key platform for the students to not only gain skills in fulfilling the dynamic market demands but also showcase the monetary gains that advanced technological standards can have in our country.
This strategic partnership comes in the wake of the unveiling of Samsung’s iconic Galaxy series of mobile phones which contain an array of unique features that enhance the user experience as well as the upcoming launch of Galaxy S5 in Kenya.