What Is Local SEO and Why Is It Important?

Local SEO (search engine optimisation) is an extremely effective type of online marketing focussing on services and products that are available in the local area. It is used to promote services to local customers and can be useful in certain apps that provide consumers with information about local businesses from wherever they are in the country. This is the kind of SEO that can be extremely useful for tourist areas such as Cornwall as thousands of people will be looking for quick access to local information, services, and hotspots. But why is it so important for your business to promote itself locally?

Local Customers Are Using the Internet to Find Local Businesses

As we have mentioned, Cornwall, in particular, is a tourist hotspot throughout the summer months, with many different establishments that specifically cater to them, such as bed and breakfasts, pubs, restaurants, and souvenir shops. This means that it is important for your business to thrive in this competitive environment.

Before a tourist comes to Cornwall, they will more likely than not search online for the best places to eat, fun things to do, and where to relax. In fact, statistics show that 93% of online experiences begin with a search engine, so you need to make sure that your business is available for them to see.

Mobile Apps to Find Local Businesses Are on the Rise

Cornwall currently has the fourth-highest number of self-employed individuals in the country, with around 15.5% of workers being self-employed. Many of these businesses are directly related to the tourist industry, so it is extremely important for them to be noticed, used, and visited. As more and more individuals are using apps that can show them different businesses and services in the area, such as Google Maps, it is important that you have your information on these apps. It is useful to know that local SEO can cover both PC and mobile access to the Internet so that you will never miss out on those important potential customers who can help your business to succeed.

An Excellent Return on Investment

But won’t all of this digital marketing and SEO cost my business a great deal of money? In fact, unlike many other forms of advertising such as newspaper articles or leaflets, many forms of online advertising, including local SEO, are extremely cost-effective and will optimise your advertising by allowing you to reach a large audience easily. Although people used to get most of their information from newspapers and searched for businesses in the yellow pages, this is no longer the case, and a majority of individuals will now take to the Internet to get the information they want. And as the economic growth in Cornwall has been high in recent years, it is more important than ever to make sure you are helping your business to succeed.

So How Do You Join the SEO Revolution?

If you feel that you are ready to find out more about local SEO and would like to speak to an expert in SEO and web design in Cornwall, then it’s easy to do. So what are you waiting for? Now is the time to optimise your business and get ready for the next tourist season, making sure that your business is in the front of everyone’s mind.

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Written by Lele