A lot of online marketers find it difficult, how to fine tune Facebook ads to serve them better. If you have been wondering about this question for a long time now, then this article is certainly meant for you.
Below is a list of pointers that you may keep in mind in order to make little adjustments or tweaks to your Facebook ads campaign to see better results on your investment.
1) Do your research well
Try to figure out, why your Facebook ads campaign is not delivering for you. There can be a number of reasons ranging from wrong choice of targeted audience to poor content material and poor content formatting. You may learn from other examples available at your disposal. Right now, Facebook doesn’t provides a list of all the advertisements that are displayed on the network but you can review some of them which are covered in your demographics, you will find these ads in the Facebook ad board. Study these ads and see what they are doing differently from you. After reviewing these ads you will have a better insight of what your ad must look like and to whom it must be targeted exactly.
2) Make your ad presentable:
The amount of space available to you on Facebook is not over whelming, you are provided with a limited space and you have to work your magic with in this confined space. In order to use it well, you must pay close attention to minute details like formatting of the text to be used in the advertisement, quality of the image to be displayed, color scheme of the frame in which the ad will be presented. You must make sure that your ad is attention grabbing.
3) Split your budget for different types of ads:
It is very much possible that when you run your advertisement for the first time, you might not get the results that you were hoping for. You may say that your content, image, tagline etc were all top notch but still the ad failed to bring in the customers. Well, if this is the case then you must try different categories or types of ads. In total Facebook gives you 8 options to choose from. Choose a different category of ad, restructure your content to suit this category and run it on an experimental basis. Repeat this process until you have found the perfect category of ads that suits you well.
4) Pay attention to statistics:
Facebook provides free analysis data to everyone who enrolls in the Facebook ads program. This data is provided in a very readable and presentable manner. It’s basically the formatted results from network analysis software. It is somewhat similar to what Google provides through Google analytics software. All of this data is very useful to you. It provides you a very detailed view of how your ads are performing, how many people clicked on it, the geographical location from where your ad received most number of clicks, which ad performed best amongst your active ads. Such data can be used to target your ads in a better way and can also be used to delete those ads which are not performing at your expected level.
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