BlackBerry smartphones may be going through a rough patch elsewhere in the world, but in South Africa the Canadian smartphone maker have a lot to celebrate.
This is according to a new study by analysts at World Wide Worx, Mobility 2014 which indicated that the proportion of BlackBerry users in South Africa has increased from 18% to 23% between 2012 and 2013, overtaking Samsung which stayed at 18%. This is a far contrast to last year’s report which had placed Samsung and BlackBerry neck-and-neck at 18 percent of the South African mobile market. The market leader, Nokia, saw its share fall from 50 percent to 44 percent.
According to the report Samsung owners spend more on mobility than others — except those who own iPhones. Apple owners make up just two percent of the population, but spend on average R577 ($57) per month on their mobile bills compared to Samsung owners, who spend R213 ($21).
The report found users between the ages of 18-24 are spending 23 percent of their bills on data services, compared to between 15 and 18 percent for other age groups. This is attributed to smartphone app use which has risen by one-fifth, with 13 percent of people now spend more than 20 hours a week on the internet.
The Mobility 2014 report is based on a survey of 1,200 phone owners, of whom 801 live in urban areas and 39 live in rural villages.