UK supermarket retailer Tesco has launched its own budget 7-inch Android-based tablet that will retail for just £119, putting pressure on other budget tablet makers by bringing a household name to the table.
The device is the latest entrant into a budget tablet market in the U.K. dominated by much better-known devices, including Amazon.com Inc.’s Kindle Fire (£99) and Samsung Electronics’ Galaxy Tab 2 (£130).
Core specs of the budget device include a 1.5GHz quad core processor, 7-inch (1440 x 900 pixels) HD display, a microSD slot for supplementing the 16GB of internal storage, a claimed 9-hour battery life.
A button built into the user interface of the device, offered in an array of bright colors, links directly to Tesco’s online shopping, banking, loyalty program, and music and video services. Hudl users can also download competitors’ supermarket apps onto the device, which goes on sale next week.
The tablet will be available in four colors.