Google launches Wallet app on iPhone to compete with Apple’s Passbook

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In its latest attempt to upstage Apple on its own popular device, tech giant Google is bringing its digital wallet to the iPhone.

This latest release by Google which was made on Thursday represents a challenge to the Passbook program that Apple has built into the iPhone’s operating system.

Both Google Wallet and Passbook allow iPhone users to store loyalty cards from some merchants and scan coupons offering discounts.

Google Wallet also allows its users to send money and make purchases on some mobile websites by storing a debit or credit card account on the app. Payment information can also be stored in Passbook.

The higher-priced iPhones tend to attract more affluent consumers who are more likely to spend money through their devices, one of the reasons that Google is eager to connect with Apple customers.

Google has previously sought to outshine Apple’s built-in iPhone apps with its digital maps and a mobile version of its Chrome browser.

By getting people to use its services on as many devices as possible, Google hopes to make more money by selling more digital advertising.

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