Google announces new logo and redesigned navigation bar

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Following similar moves by its rivals, Google has embarked on a quest to revamp its logo. The tech giant revealed its new look logo and search homepage to the world.

Google’s redesign includes a newer “flatter” looking logo. It said it has refined the colour palette and letter shapes of the Google logo. The homepage sports a smaller range of links in the Google bar.

The re-design is the first change to Google’s logo since 2010.

The company also revealed in a blog posting that over the next couple of weeks, it will be rolling out its new App launcher style navigational menu. This new menu will be located next to the Share and account info icons on a web page.

Google says that the App Launcher looks just like the app launcher on Chrome OS and Android devices. The launcher presents the user with an App grid that contains their favourite Google services.

And as part of the change, Google said it is also dropping its black navigation bar located at the top of all Google’s online services.

“Getting around Google should be seamless, and once you’re inside an app, you don’t want any distractions. So we’re introducing an updated Google bar that streamlines your experience across products and devices,” said the company.

“Your Google products are now accessible under a new app launcher, located at the top right of the screen,” said Google. “Just click on the familiar ‘Apps’ grid, also present on Android devices and Chromebooks.”

Google is the latest large internet brand to refresh its look, following new logos for Bing and Yahoo and the new logo will be gradually rolled out across the company’s products in the next few weeks.

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