Toronto based ad platform Wishabi raised $15 million in its series B funding courtesy of Insight Venture Partners.
Founded in 2007 by a couple of waterloo grads, Wishabi bridges the gap between print and digital advertising. It’s a leading technology company whose digital circular platform is used by top retailers across North America, like Macy’s, PetSmart, Sports Authority and Dollar General. It also has an office in New York.
“Over the past three years, we’ve built a platform that allows retailers to reinvent their circulars for the digital and mobile age and to evolve their circular experience for today’s digitally-minded consumer,” said Wehuns Tan, CEO of Wishabi.
Wishabi will use the new investment to accelerate the development and deployment of new technology, and to boost growth in the U.S. market. It seems like that’s where they already primarily focus, and the new capital likely means an all-out assault on the US market.