Quantia Inc., the developer of a cloud-based platform that enables doctors to communicate with the various other players involved in health-care delivery, like pharmacies and insurance companies, has raised a $10 million Series B round to tap new customers, the company said.
According to Gary Kurtzman, a partner at Safeguard Scientifics Inc., the firm that contributed $7.5 million to the Series B, Quantia’s platform, called QuantiaMD, is already used by more than 200,000 doctors nationwide.
Existing investors provided the rest, bringing the seven-year-old company’s fund-raising total to $39 million. Quantia previously raised $12 million in October. This round of funding will be used for sales and marketing.
Quantia’s newly launched Web-based software allows hospitals and other health care providers to create private online communities where they can instruct doctors on practice strategies aimed at improving patient outcomes. The online tutorials are meant to be alternatives to traditional report cards, which tend to focus on a doctor’s shortcomings.
Quantia’s chief executive, Mike Coyne said that after successful pilot tests, Quantia began to line up clients for the service, which uses the vast library of instructional materials already available on QuantiaMD. On QuantiaMD, doctors post video presentations related to their areas of expertise and exchange treatment tips through discussion boards and private messages.