It seems that the appointment of Marissa Mayer as the president and CEO of Yahoo! on July 16, 2012 has brought about numerous and possibly positive changes towards the multinational internet corporation. Yahoo! has been purchasing a number of start-up IT firms, the latest being Rockmelt on 2nd august 2013. Among the many acquisitions are Xobni, Qwiki, Tumblr, and Summly .So far with 19 acquisitions, it is said that Yahoo! used US$1.1 billion for the purchase of the blogging site Tumblr.
This seems like a growing trend among the large corporations, Yahoo!, facebook, Google and Apple, buying start-up firms and upgrading them to suit the corporation’s style of business. Reports from the wall street journal state that the purchase of Tumblr would satisfy the company’s need for “a thriving social-networking and communications hub.”
Reports from US EQUITIES also say that yahoo was leading in shares, giving the US stock market strong earnings in the month of July. This may be due to its recent purchase of start-up techno firms. Asked about the many purchases this year, the CEO Marissa Mayer promised the investors that she will “not screw up”, while on a live stream from the Yahoo! website.
Being among the most popular sites in the United States, Yahoo! is bound to only get better as time goes by, because according to reliable sources, around 700 million people visit Yahoo! websites every month in more than thirty languages. With all these users, the revenue is likely to soar higher, even as they continue to spend on the start-ups.