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When your business stops growing it starts dying. Save it!

Saving your business from dying is indeed a very important issue people must take into consideration before it is too late and there is little or nothing that can be done about it! So preventing the untimely demise of your supposedly failing business must be your number one priority when formulating your annual inner-business architecture. In this article we are going to discuss the importance of a constant sales expansion policy and the application of new and imaginative support niches for your business.

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Why does a failing company abruptly stops to grow?

The answer to this question is fairly simple and it is this answer that would bring us one step closer to understanding what running a successful company is all about. The truth is that you are not generating enough capital, duh! It is as simple as that.

And why are you making so little on the revenue scale? It is because you have drained yourself from all the vital creative juices that made you a success in the first place.

But what happened to your mojo is that you probably lost it somewhere along the way. Maybe it disappeared along with your motivation and desire to persevere. Maybe you will never get it back; the thing which made you become a tradesman in the first place. But if you still got that primal entrepreneurial spirit and you are not afraid of getting your hands a little bit dirty, then you definitely should try expanding; setting new goals for yourself and reaching new and unexpected heights as you go along.

Expanding your business is sure to provide many and new opportunities you can take an advantage of. The least thing an expansion will accomplish is the introduction of new customers which would undoubtedly widen your horizons and give you a great deal of boost in both sales and personal confidence.  People like it when there is something new and interesting in the neighborhood that they can spend their hard-earned money on. Also do not underestimate the power of originality and unique market content, so be sure to introduce new products and services, but only if they are truly new and original, otherwise you shouldn’t even bother…

A new Niche

Coming up with a whole new product or remarketing the old one under a new name? Well, unfortunately that is entirely up to you, and any advise I can give you at this moment will only distract and confuse you. If it was up to me though, I would stick to what I’ve got, even if I am hemorrhaging money like crazy. What I would do however, is that I am going to repackage my product and send it out but under a different brand name. Find new markets by a quick online survey or better yet, ask around Google about the availability of your product in different parts of the country. If your product or service is nowhere to be found in let’s say London, then that is where you must strike.

Then again it might be your product’s fault your company is failing. But know that integrating new things to your money-making enterprise can be tricky, even dangerous if not handled correctly. For example if you are selling greasy hamburgers to tourists, the last thing you want to do is to sell them  ‘maps to the stars’ or something. You main source of income must be directly related to the new niche you are trying to develop. If you are selling burgers, then you might try cooking some salmon; or have an ice-creme kiosk in front of your restaurant. Everybody likes a dessert after a good meal, and if burgers aren’t your thing there are still countless ideas, waiting to be implemented by the man who knows how.

Morgan Johnes is a businessman for many years and he knows how to survive on the market. He is assistant manager in CarpetCleanerLondon, professional carpet cleaning company.

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