Facebook hired Gary Briggs, a veteran of Google and EBay, to be its first chief marketing officer as the world’s largest social network seeks to expand its global brand.
“Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started,” Briggs told AdAge in a statement.
Briggs began at Google in 2010, and served as a vice president of consumer marketing at the search giant before shifting to Motorola last year when it was acquired by Google for $12.5 billion. Previously, he held vice president roles at EBay and its payments unit, PayPal, as well as running the gift-card startup Plastic Jungle. The new CMO will report to Chris Cox, the Facebook’s vice president of product.
According to AdAge, Briggs will replace Eric Antonow, currently Facebook’s Vice President of Product Marketing. Antonow will stay on for a transitionary period, and then leave the company in September to work on a product in education.
As the first CMO, Briggs will be responsible for building Facebook’s appeal among its 1.15 billion members and promoting new products.