Zynga Inc. sued the maker of the “Bang With Friends” casual sex Internet application over claims it infringes Zynga’s trademark for its “with friends” family of games.
Bang With Friends Inc., the maker of the application with the same name for matching Facebook friends anonymously for casual sex, registered its Internet domain name last year, according to the complaint filed yesterday federal court in San Francisco.
Zynga, which owns games Words With Friends and Chess With Friends, has filed court papers in San Francisco complaining of trademark infringement.
Zynga says Bang With Friends Inc “selected the name Bang With Friends for its casual sex matchmaking app with Zynga’s game trademarks fully in mind”,
the company is asking for the court to stop the app’s maker from using the mark as well as pay unspecified damages.
Representatives for Bang With Friends have yet to respond about the case.
Zynga has lost more than a dozen top managers who have left since the company’s December 2011 initial public offering, as waning demand for its games on Facebook’s network has sent the shares down more than 70 percent, eroding the value of equity-based compensation.
At the time of its IPO, Zynga was the largest maker of games played on Facebook, with popular titles such as “CityVille,” “FarmVille,” and “Mafia Wars.” The IPO raised $1 billion, the biggest debut by a U.S. Internet company since Google Inc. raised $1.9 billion in its 2004 IPO, according to data compiled by Bloomberg.
The Bang With Friends app which was launched in January and claims to have more than a million registered users, was removed from the Apple app store a week after it was initially listed in May but it is still available for Android devices via Google Play.
Apple had pulled the app on the grounds of “offensive content”, Bang With Friends Inc chief executive Colin Hodges said in an interview with Business Insider.
“We just want to work with them to get back into their store,” he added.
“We feel like our app goes with their guidelines – especially with similar apps that have a matching ability.”