San Francisco-based Scoop.it, a leading social curation publishing hub announced it has raised $2.6 million in venture funding.
The funding was led by existing investors Partech International, Elaia Partners, IXO Private Equity and Orkos Capital.
The funding gives the company $13.6 million in total capitalization since it was launched about three years ago.
The Sixteen-employee startup pivoted two and a half years ago from an application mobile technology called Goojet.
The company also saw the appointment of Andrew Federici as vice president of monetization. Passionate about social media and content curation, Federici has held a number of senior marketing and product roles at major media entities including AOL, IAC and MTV Networks, innovating new products and revenue streams.
Until recently Federici was in charge of engagement and website monetization for cloud collaboration company Hightail (formerly YouSendIt).
Speaking about the appointment, Scoop.it co-founder and CEO, Guillaume Decugis said, “Since launch 18 months ago, we have seen our user traction grow on our platform and freemium services. We felt it was time to accelerate the delivery of value-added premium features to our paid users, and we hired Andrew Federici because of his expertise in product monetization and his impressive media background.”
“Scoop.it has enormous potential for growth,” said Federici. “Businesses and professionals are constantly looking for ways to increase their online visibility, drive leads and save time in the process. Scoop.it’s triple threat social media, curation and content marketing platform is an essential tool for anyone looking to build awareness and traffic online. I look forward to helping the team drive revenue,” he continued.