Campaign marketing in the past begins with a mind warping procedure that frequently involves the creative team drinking bourbon shots, looking for motivation at a movie and taking long lunches. However, the reality is much more tedious than this and can entail research on competitors, making out the target market and explaining the goals that have to be attained for the campaign.
If you are interested in online promotion, you have certainly heard about the significance of social media networks like Twitter and Facebook. However, you might not have any idea on how to leverage these types of platforms for the utmost business benefit.
Ins and Outs
Social Media campaign marketing entails the advertising of a certain business, product or service. It often involves the use of different channels, like the internet, television and traditional newspapers. Companies regularly depend on effective organization of marketing campaigns as means of separation from the competition.
When multi-channel marketing is executed properly, it can be a great combination. However, it should be noted that campaign marketing can either work well or fail miserably. Here are some keys to flourishing social media campaign marketing and it begins with taking an exceptional approach.
It is important to adopt a unique approach to the social media marketing. Nike is a good example of this. It would have been easy to copy Adidas and use photos of actual Olympic athletes. Nonetheless, the use of pictures of “normal people” by Nike portrayed their connection with the many people who buy sports apparel. Just bear in mind that any attempts at separation should cast your business in a positive light.
Have Realistic Expectations
When creating online marketing campaigns, you have to be realistic with your expectations. You will have to grow experience of what tactics work and what does not. And do not be shocked if your company video does not go viral immediately. Remember, success might come when you least expect.
Engage With Your Target Market
It is important to carry out some research if you are looking to reach the kinds of people who will purchase your service or product. Find out which one of the various social networks they utilize regularly. Then design marketing campaigns that are of a genuine interest. You should also make certain that you tread the thin line of conversing in the client’s language without being demeaning.
Use Platforms Other Than Facebook and Twitter
Research has shown that Twitter has 200 million active monthly users, while Facebook has over one billion. So it is definitely significant creating integrated campaigns targeting both of these social media networks. Nonetheless, this does not mean that you should overlook other social media forms like Google + or YouTube especially considering the positive impact a well rounded social media campaign can have on SEO.
Promote Your Products or Services Reasonably
It is worth to remember that social media was not invented for the sole reason of brand marketing. Rather, it was invented as an online instrument that would make it possible for people to connect with each other and share content that they specifically liked. So it is logically easy to understand the reason why users of social networks do not like to be attacked with targeted advertisements. You should make sure that your outreach is gradual and not too promotional.
[author ]Jonathan is a social media addict who also loves sport and eating healthy. During the day he works for an online marketing company in Perth, Western Australia.[/author]