Samsung launches the GALAXY Mega Smartphone in Kenya


Samsung Electronics East Africa unveiled the Samsung Galaxy Mega smartphone in Kenya, a device that combines the portability and convenience of a smartphone with the powerful, multitasking capabilities and extensive viewing experience of a tablet.

The new Samsung Galaxy Mega smartphone balances an optimal viewing experience on a 5.8-inch HD screen, providing another choice to consumers’ varying lifestyles, all the while maintaining the high-quality features of the award-winning GALAXY series.

“For smartphone enthusiasts who want a premium viewing experience coupled with multi- tasking capability, the Samsung Galaxy Mega Smartphone is ideal. You will be able to create and edit documents and photos, play games, surf the web and social networking sites, stream videos and movies online, all on a 5.8 inch screen that also allows you to run two different apps alongside each other,” Said Mr. Ngeru.

While further commenting on the company’s hand held products division strategy, Mr. Ngeru’ noted that the Samsung Galaxy Mega smartphone is set to fulfill the growing demand for smartphones with large screen size.

The quality and quantity of multi-media that can be accessed online has drastically improved over time and has contributed to the growing demand for smartphones which provide a good viewing experience, yet are still small enough to allow the consumer to use with one hand and fit it into a pocket.” Noted Mr. Ngeru’.

In its strategic plans to drive user experience of the Samsung Galaxy Mega smartphone, the company has also signed an endorsement deal with Kenya’s top try scorer Collins Injera.

“Collins is well known for his achievements with the Kenya National Rugby Sevens team; his eye for the line, electric pace and clinical finishing ability on the field has seen him deliver a mega performance. We are looking forward to the partnership with him that will see us engage fans around the similarly powerful Samsung Galaxy Mega Smartphone”, Said Mr. Robert Ngeru, Samsung Electronics East Africa Chief Operating Officer.

The Samsung Galaxy Mega comes with a 2 years standard warranty which is a step to provide its consumers with unrivalled quality assurance. At the same time, users can easily transfer data from their old phones to the new Samsung smart phones using the Samsung Smart Switch.


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