Web analytics startup Kissmetrics that helps small e-commerce companies make data-driven decisions has raised $7m in its series B round.
The startup which had previously raised $2.8M in its round A in 2009 during which the likes of Shervin Pishevar and Dave McClure participated, has managed to attract True Ventures’ Tony Conrad and Azure Capital’s Cameron Lester in its second round.
Kissmetric’s two co-founders Hiten Shah and Neil Patel are well-known figures in the tech community, known for mentoring startups and passing along entrepreneurial expertise. They are also cofounders of Crazyegg, a company that uses eye tracking technology to create heat maps for websites. Crazyegg is self-funded and works with 50,000 businesses around the world, including eBay, Dell, Zappos, Amazon, and Costco.
Kissmetrics is designed to give small online businesses the ability to make use of data analytics for customer acquisition and retention, like their larger competitors do. The technology tracks individuals across multiple platforms and brings that data together to create a holistic perspective of each customer. Businesses can use this information to “boost [their] bottom line.” The software is available on a monthly subscription basis. Kissmetrics works with clients including Adobe, Intuit, eBay and Foursquare.