Content marketing has become an integral part of a company’s success, and more and more companies are starting to implement this marketing strategy in order to earn the business and trust of their audience.
While some companies have a good grasp on content marketing, others still need to tweak their efforts. In order to be successful with content marketing, it’s important that you don’t make any of the following mistakes.
Poor Grammar and Spelling
One of the worst mistakes you can make with your content marketing is poor grammar and spelling. If your audience finds mistakes in your writing, it’s going to deter them from trusting your business. They’ll assume that if you can’t take the time to create perfect content, you won’t take the time to produce quality products or services either. Make sure that you’re not only proofreading your work, but that you’re also utilizing the help of a dedicated spelling and grammar checker like Grammarly to help ensure your content is perfect.
Successful marketers know that search engine optimization (SEO) is important to successful content marketing, but some companies go about SEO the wrong way. Yes, it’s important that your content contains keywords in order to make it more visible to your audience, but stuffing your content full of keywords just to hope it gets more visibility is not a good idea. Keyword stuffing makes your content hard to read for your audience, and if they have trouble deciphering what you’re saying, it will deter them from reading your work. Keyword stuffing is also frowned upon by search engines, and you don’t want to run the risk of having your content deindexed just to add a few extra keywords.
Not Knowing Your Target Audience
Believe it or not, you’re not simply writing your articles or content for anyone to find. If you want your content marketing to be successful, you need to make sure you’re writing for your audience. Know who your target audience is and what information they want to know. Then use this information to craft articles that are more likely to attract, entertain and inform your readers.
Sticking to the Same Platform
Content marketing is about diversity. If you’re only using the same platforms, you’re going to burnout. Make sure that you’re using a combination of social media, blogs, websites, email newsletters and even videos to help generate content that will interest your audience.
Not Enabling Sharing
The biggest purpose of content marketing is to reach the largest possible audience. This is why it’s extremely important that you make it easy for your audience to share your work. Place social media share buttons on your online content. This way, if a reader enjoys what you have to say, they can easily push the information out to their friends and followers. By making sharing easy on your audience, you’re making it easier for your content to go viral. Viral content reaches a larger audience and allows your content to be more successful.
Jacqueline Jones-Masters writes for several content development groups in the East Coast. She is a graduate of SLU.