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Fundamentals Of Starting An Online Business

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Starting an online business can be tough from square one.  A lot of people that run online ecommerce shops are not all that tech savvy.  I know the words like url, domains, web hosting, and servers might scare you away, but really they are not all that complex.  If you don’t already have a client base and are new to the internet there are number of things you need to keep in mind.

Web Domain

A web domain is the url of your website.  For instance, ebay.com is domain that allows people to bid on just about everything.  Their brand is eBay and they have registered that name with GoDaddy or some place.  Domain names are fairly cheap and can range anywhere from 2-12 dollars per year.

It’s important that you pick out a domain name that people can remember.  One of the biggest mistakes you can make is picking out a domain name that no one knows how to spell.  Keep them short and simple and try to include a couple of keywords in there that will be descriptive.  For instance, if your business sells coffee you could use the “namesherecoffee.com”.

One thing I always do before starting a website is take a number of friends out and see what people think of the domain names I have come up with.  I have gotten some really good feedback from my friends and I encourage you do the same.  Also, if you’re on Facebook you could start a poll and ask all of your friends.

Web Hosting

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Another part to your online business is you have to have paid hosting.  Don’t make the mistake of using free hosting because you don’t actually own it.  It could easily get deleted because you’re using to much bandwidth.  To put it simple hosting is just a place where your files will live for your site.

So if you own a domain and pay monthly for web hosting you’re on the right path to getting a successful online business going.  You can either use an easy website builder that a lot of web hosting providers offer or you can hire a web designer.

Website Promotion

License: Creative Commons

 

Once you’re happy with your websites look it’s time to start promoting it and bringing in some new customers.  You can use Google Adwords to promote your business.  In order to do this you will pay per click on your specified keywords.  There are a lot of things you need to keep in mind when running an Adwords account so make sure you do your homework.   Your ads can run 24/7 or only times you specify.

Keep in mind that you need to do some SEO work and can hire a business to bring your rankings up organically in the search engines.  Depending on how hard your keywords are it could take several years or only 4-6 months to see any ROI.  Just make sure you factor in your Adwords and SEO budget to the overall cost of getting started online.

Many online businesses take several years to get established before they really start to take off.  Lot’s of people have a 9-5 job while looking to go into business on their own.

This article was written by Garen Arnold who is the CEO and owner of DeadDogDesign.net.  He works out of his home in Kansas City, MO and has helped people all around the world reach first page listings on Google.
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