Twitter is currently testing a new feature that integrates in-stream image previews. This means that some photos can be displayed in a user’s timeline on Twitter.com after they click anywhere inside the message.
Currently Twitter.com supports two-step in-stream image previews, that’s to say that some photos — including those powered by Twitter’s own photo sharing service — can be displayed in a user’s timeline on Twitter.com after they click anywhere inside the tweet.
However, a select number of users have noticed automatic in-stream previews which surface images without the need to click. Initially this affects images in the list of the users’ own tweets, rather than timeline of tweets from those they follow.
The latest move is seen as Twitter’s move to appeal to advertisers.
The micro-blogging site has spent the last year or so refining its service so as to support its advertising-based business model. That has composed of two major pushes: making media more prominent within Twitter.com and its other clients, and streamlining the number of third-party clients in order to more tightly control the experience and allow its advertising system to ‘touch’ users of non-Twitter owned services.