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Ten Steps To Increase ROI And Promote Your Brand

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There are many techniques that a business owner can use to significantly increase the revenue of the business. Here is a list of ten steps you can follow to take your brand to the next level!

#1: A Detailed And Responsive Website

A business owner should create an informative website that gives customers information about the products and services that the company provides, an easy way to contact the company and news about the niche that the company is in.

#2: Search Engine Optimization

SEO is a very effective method of delivering a large amount of organic traffic from the search engines to the website of the business.

A business owner can use various techniques, such as building high quality backlinks and optimizing a website’s content for certain keyword phrases, in order to drive the website to the front pages of the search engines.

#3: Social Media Networks

Many people have a habit of browsing the social media networks for hours per day, and a business that creates detailed profiles on many of these networks and frequently posts about discounts that the business offers can easily attract new customers.

#4: Billboards

Billboards are exceptionally effective advertising tools because they are large, they appeal to a large audience and there is usually only one or two billboards in a particular location.

#5: Promotional Products

The company can give customers promotional products that include the logo of the business, pictures of various products that the business provides and the URL of the website of the business.

In addition, a business could sell these products for very low prices.

#6: Posting Classified Ads

Usually, people don’t search for certain types of classified ads unless they are ready to buy a particular product or sign up for a new service.

The company can post classified ads on various websites, such as Craigslist, that focus on local sales, and the business can post ads in local newspapers.

#7: Web Directories

Many businesses do not bother to add their websites to web directories; however, these businesses could be missing out on large profits.

Many web directories are receiving more traffic than they ever have in the past, and a business owner should spend at least twenty minutes per day to add the website of the company and a short description of the company to various directories.

#8: Pay-Per-Click Advertising

If a website has no traffic, a business owner can quickly begin to deliver a large amount of traffic to the website by launching a pay-per-click marketing campaign.

A business can choose certain keywords to focus on, place ads for the website on many other websites in the same niche, choose the amount of money that the business pays for each click and choose certain geographical areas from which the website will receive traffic.

#9: Google Maps

The number of people who frequently use Google Maps to search for companies is quickly rising. A company can add its location to Google Maps, and the company can add a short description of its products and services.

#10: Email Marketing

Many people check their inbox several times per day, and a company can allow potential customers to subscribe to a list in order to receive new promotions and discounts.

In addition, the company can send a customer a confirmation email when a customer places an order.

Derick Foret has been a financial planner for 12 years and a blogger for the past 7 years. To find promotional products for his business, he  uses http://www.inkhead.com.
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