Safaricom Launches App for dairy Farmers

Kenya’s telecommunication company Safaricom has in partnership with Green Dreams Limited officially launched iCow, an SMS based mobile application aimed at promoting smart dairy farming.

By subscribing to the iCow app dairy farmers will be able to access tips on better farming methods which will help them improve their dairy output and subsequently, their revenues.

“iCow survey data shows farmers who have been on iCow for 7 months begin to realise an increase of milk of between 2-3 litres per animal per day. This is an increase of about 610-930 litres a year which translates into an average increased income of 25-30k per animal per year. iCow data shows farmers have reduced cow and calf mortality thus enabling farmers grow their greatest asset base,” Su Kahumbu, Green Dreams Limited.

iCow, has three main features namely: Kalenda, Mashauri and Vet. Kalenda offers farmers nutritional and vaccination tips for their cows during the gestational period up to and birth.  Mashauri on the other hand is a service that sends farmers three SMS tips every week on dairy farming while the Vet and Artificial Insemination service links farmers with professional veterinarians within their respective geographical areas on demand.

“iCow is an easy to use, affordable and convenient mobile phone application which will empower Kenya’s dairy farmers with global best practices. iCow is a clear demonstration of how technology is positively impacting key spheres of our economy,” said Safaricom CEO, Bob Collymore who spoke as he launched the service during this year’s Brookside Breeders’ Show.

Farmers will be able to register for the service through the short code *285# and will be charged Kshs. 3 per message received.


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