Samsung’s Galaxy line up has increased dramatically over the last few years and as a result the Korean manufacturer has taken a big bite out of Apple’s sales, but the companies are continuing to battle it out for the top spot.
The Galaxy S4 is Samsung’s flagship of 2013, and was unveiled earlier this year during the firm’s most high-profile device launch to date. Since then three more handsets have joined the raft of other Galaxy smartphones, tablets and ‘phablets’, on a range of different mobile phone contracts.
What’s more, these devices are by no means low-end offerings, all sporting a wealth of impressive specs and features; each handset continues to take the edge over the ones before it. As a result Samsung’s presence in the smartphone market is stronger than ever, but in an arena that is already oversaturated with devices, is Samsung flooding the space with too many of its creations which in essence are very similar?
Very often Samsung’s success is compared to Apple, but there is a clear difference between the two companies’ strategies when it comes to releasing new handsets. While Apple is happy to focus its efforts on releasing one new smartphone a year, Samsung continues to go full throttle in a battle to be the number one mobile vendor in the low, mid and high-end market.
There’s certainly some logic around targeting every price point to tempt all types of potential consumers, but there’s a huge risk that if Samsung keeps churning out devices that are too similar, it could potentially dilute its brand value.
Brand recognition plays a vital part in Samsung’s success – over the years it has become a hugely influential name in the realms of smartphone technology. But, as soon as users stop seeing new innovations and instead start drawing similarities with the manufacturer’s previous offerings there will be a greater desire to turn their attention and their money elsewhere.
All of Samsung’s latest offerings run Google’s Android platform and are skinned with the firm’s TouchWiz UI, making them all very similar in terms of the user experience they offer. There are also few significant changes in their overall design, as the polycarbonate casing has been carried forward to each one.
In reality the differences are few and far between, so Samsung now faces possibly its biggest challenge yet –emulating the success of the Galaxy series while avoiding copying or tweaking things that it has already done before.
Standing out from the crowd
Samsung has always been regarded as a leader when it comes to smartphone innovations and the pace at which it is able to bring them to the masses is admirable, but there will come a time when this will inevitably slow down.
Mobile life cycles are shorter than ever before, although Samsung may find that where it once paved the way for other manufacturers it is certainly going to get even more difficult to keep producing different and unique devices that stand out from the rest.
Many industry commentators would even go so far to say that Samsung is its own worst enemy and biggest rival. With so many handsets under its belt, competition within the Galaxy arena alone is also greater than ever. That said, it may well take some time for Samsung to start witnessing the effects of this, but as with anything in the smartphone world, nothing lasts forever.
Whatever happens, Samsung shows no sign of slowing down anytime soon, although as lesser-known, smaller brands start to make a name for themselves it probably won’t be too long before another budding manufacturer comes along, offering something completely new and different in a space where innovation is key.
[author ]Written by Sarah Hazelwood of Phones 4u, the number one destination of all the latest smartphones.[/author]