Targeting sales of 10 lakh smartphones in the next six months, Huawei Telecommunications on Teusday said it will invest up to Rs. 175 crore in brand building and strengthening its retail presence in the country.
According to Victor Shan Huawei’s President, India Device Business Development, the company will invest around 8 to 10 percent of their mobile devices revenue in India. In 2012, the India revenue was $300 million. The money will be mainly spent in strengthening their retail presence and brand building exercise.
The company on Teusday launched phablet Ascend Mate — a mix of phone and tablet PC — at a price of Rs. 24,900. This phablet has 1.5 gigahertz quad core hi-silicon processor and 16 core graphic processing chipset.
“Today is the global launch of Ascend Mate and the device is available in India from today onwards. We will be expanding our portfolio with the launch of more devices before Diwali. By end of this year, we expect to sell around 1 million smartphones, including tablets,” Mr Shan added.
Ascend Mate has a large battery life, which according to company officials, when fully charged, will be able to support 12 hours of video or 35 hours of MP3 music or 30 hours of talk-time on 3G networks.
The phone has an eight megapixel rear camera and one megapixel front camera. Elaborating on the robustness of the phablet, Anand Narang, Huawei’s marketing director said, “It has a screen that can withstand a weight of 120 pounds (around 54 kilogramme).”
The company has started selling its mobile devices in partnership with retails stores like Croma, Ezone and online websites like Flipkart, Snapdeal, Shopclues among others.