Yahoo acquires iOS photo app maker GhostBird

 

06.13.13_technewsrprt_img_stories_regina-timothy_yahoo-ghostbirdInternet giant Yahoo! Inc on Wednesday announced it has bought a startup GhostBird Software, which developed photo-editing apps for iOS devices.

Yahoo did not disclose how much it paid for GhostBird Software, the company behind KitCam and PhotoForge2 apps for Apple’s popular smartphones.

Yahoo confirmed the news via Twitter on Wednesday, specifying that the acquisition is intended to enhance its Flickr photo service which recently unveiled a major design overhaul, both to the pleasure as well as chagrin of many of its users.

We’ll integrate many of the mobile photography experiences from GhostBird into our Flickr apps,” Yahoo said in a brief e-mail statement.

People who have installed KitCam or PhotoForge2 apps on iPhones will still be able to use the mini-programs, but Yahoo yanked them from Apple’s online App Store and planned no updates for the future.

“Over the last few years, mobile photography has really taken off,” the GhostBird Team said in a blog post confirming the takeover.

“We’re thrilled to be able to bring our technology and passion for beautiful photos to the Flickr team.”

Yahoo chief executive Marissa Mayer, maintaining that her ambition was to make Flickr “awesome again,” said the new site will showcase “bigger images” and create a user experience that is “more immersive, more expressive.”

GhostBird Software was founded in 2008 by former Electronic Arts Inc. employees, Travis Houlette and Ye Lu.

The KitCam app facilitates photo capturing through the adjustment of different lenses and filters in the mobile setting. It also allows manual selection of balance and exposure. The other app, PhotoForge allows users to modify the pictures taken through image resizing, cropping and metadata editing among others.

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