On Wednesday, social network giant Facebook announced that hashtags will now be clickable and searchable, like they are on Twiter, Pinterest, Instagram, and, well, basically every other social network.
Hashtags on Facebook will allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic
Now hashtags cross-posted from other social networks like Twitter and Instagram will be clickable within Facebook.
Reports about Facebook introducing hashtags first surfaced in March, but the company refused to comment on speculation.
In a Wednesday blog post, Facebook product manager Greg Lindley said between 88 and 100 million Americans are using Facebook during primetime TV hours, which means people are already talking about big events with no way to find out if a larger conversation is happening.
“To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics,” Lindley wrote. “As a first step, we are beginning to roll out hashtags on Facebook.”