HP and Google woo small businesses with ‘IT in a box’ Apps SMBs


HP has announced that it has partnered with Google to launch a new product aimed at small businesses.

Under the new partnership, HP has become a Google Apps reseller and will package and sell Google’s blend of software and hardware from Google and itself under the name “IT in a Box” that will be sold to SMB (small and medium-sized businesses) customers. One extra thing that HP brings to the table is some management software that will simplify setup.”

But HP will be doing more than reselling Google Apps to businesses. HP already has its Android hybrid SlateBook x2 and Slate tablet, as well as its own Pavillion Chromebook, so potential customers can choose either its Windows 8 devices or those aligned with Google’s OSes.

The IT in a Box package will consist of Google Apps, HP PCs, printers, management console, administration and customer support.

HP notes that more than five million business run Google Apps for Business, offering its resellers a sizable market to pitch new hardware and IT management services to.

The product will be released in July in the US and worldwide later this year. HP notes that SMB package will eventually deliver integrated consoles for resellers, IT admins and end users to allow easy access to the entire solution, including Google Apps for Business.

IT in a Box, is a strong sign of the growing need for HP to embrace the cloud and for Google to find a way into the business world.”

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