After a successful run on its Lumia range of phones, Finnish phone-maker Nokia is rolling out its excellent Nokia Music service to its entry-level Asha line.
Nokia Asha owners will be able to enjoy the same music experience as Lumia owners, as Nokia Music with Mix Radio comes to Asha Touch smartphones for the very first time – starting in Russia.
The Spotify-style streaming service called Nokia Music will roll-out in Russia first to the Asha Touch range of smartphones, before spreading to other regions. The free service will be available for full-touch Asha devices including the Asha 305, Asha 306, Asha 308, Asha 309, Asha 310 and the Asha 311. The upcoming Asha 501 will also support Nokia Music.
With its collection of 24 million tracks, Nokia Music should have something for every one of its listeners. Moreover, it will be optimized so that it can be used by Asha owners conveniently over Wi-Fi, 2G and 3G for both the streaming and downloading of songs.
With Nokia Music comes Mix Radio, a service that delivers free personalised music from different genres or categories, with each Mix curated by Nokia’s Musicologists. With more than 100 different channels available, refreshed weekly, you’ll always find something new, fresh and exciting to listen to.
When you find a Mix that you like, you can stream it from Nokia Music or download it and listen to it offline. Storing Mixes offline is perfect when travelling and your music will continue to play if you encounter network ‘not-spots’ or when network usage is restricted; on an airplane, for example.
Up-to four Mixes can be stored on your phone at any one time, each containing hours of music. If you already have four Mixes and want to add another, you can conveniently replace a previously saved Mix.
In addition to Mixes curated by the Nokia Musicologists, you can also create your own Mixes. Just type in up to three of your favourite artists and you’ll be presented with a Mix based on, and including, those artists.
Jyrki Rosenberg, Nokia’s Vice President of Entertainment spoke about the popularity of Nokia Music and why bringing it to Asha is a good idea. He said, ‘We’ve had really positive feedback from users of Nokia Music on Lumia smartphones and we wanted more people to have access to this innovative, free music service. There’s nothing quite like it for phones in this price range and I believe it will change the way many people listen to music in Russia.’
Nokia’s range of Asha handsets is designed to be inexpensive and combine elements of a feature phone with the essential elements of a smartphone, such as a web browser, navigation, photo-sharing and email. As such, they are very popular in emerging markets and are a great back-up device in the event of an emergency thanks to their extremely long battery life and simple, hardwearing design.