Tim Cook: Wearable tech’s nice, but Google Glass lacks mass appeal


Speaking at the All Things D Digital Conference, Tim Cook reckoned that wearable tech is “incredibly interesting”, but he doesn’t think Google Glass will appeal to everyone.

I’m interested in a great product. I wear glasses because I have to. People generally want glasses to reflect their fashion, style, etc. So this is difficult from a mainstream point of view,” he said. “I think the wrist is natural. I think there are other things in this space that could be interesting.

He mentioned that fitness devices like the Nike FuelBand (he owns one) will need to be able to do more than one thing to really catch on with the public. “There are lots of wearables, but of the ones doing more than one thing, I haven’t seen anything great out there. Nothing that will convince a kid that’s never worn glasses or a band to wear one.”

Cook was responding to a question about the Google Glass when he made his remarks.

“It’s an area that’s ripe for exploration; it’s ripe for us to get excited about.” Cook added, further fueling the rumors of the existence of Apple’s wearable tech – the iWatch – a curved glass smartwatch, expected to run on iOS thhhat   is rumored to be released this year. He also revealed that the company’s longtime hardware designer, Jony Ive, is working on the iOS 7 redesign.

He also said that despite the fall in the firm’s stock price and market concerns that Apple couldn’t pull any new rabbits out of the hat, the company was still capable.

“We have some incredible plans that we have been working on for a while… we have several more game changers in us,” he claimed.

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