Turkcell, Turkey’s leading communications and technology company has launched its Smart Map service that enables companies and institutions to boost the efficiency of their business plan and increase productivity and profitability by using the Smart Map to identify potential customers.
With Turkcell Smart Map, companies can expand their businesses, organize field activities and open new stores and branches by identifying and locating their target audience, thereby systematically reaching the right customer at the right time.
Companies access Turkcell Smart Map with a user name and password. They can analyze Turkcell’s mobile activity concentration at a point and time where an activity is being planned, or else analyze where their own customers are concentrated at a specific time of the day.
The Smart Map, shows customer masses based on Province, District, Neighborhood and even for units smaller than neighborhoods, providing an important data source to companies in deciding on how to organize field activities, tracking and directing fleets in the field, and deciding on the use of billboards, and opening up new branches, stores, hospitals and schools amomgmany other decisions.
Turkcell Chief Corporate Marketing Officer Yigit Kulabas stated that; “We are providing the latest applications of the most advanced technologies in the world to the 480 thousand companies and institutions that we are in contact with throughout Turkey, enabling them to achieve more productive and focused results. Companies need to access the right customer groups when making investment decisions. Turkcell Smart Map ensures that the action taken reaches out to the right customer.”
Adding that the Smart Map service was one of the most accurate examples of big data analysis, itself one of the latest and most important agenda items being discussed in the technology world, Kulabas went on to say that “it is possible to gather a large amount of data with technology; however knowing how to use the data to expand our business remains an important question of our day.”
The service will not be a preserve of businesses as Public Agencies and municipalities will also be able to use Smart Map to provide efficient and well placed services in areas where there is a high concentration of citizens, and also plan investments and conduct urban planning.