Samsung Electronics today launched its cheapest Galaxy series phone ‘Star’ priced at Rs 5,240 further intensifying the price war in the fast-growing smartphone market in India.
Star, the cheapest Samsung Galaxy device to date takes over from , Galaxy Y which was said to be the cheapest galaxy phone going for Rs 5,890. The new phone, Star, competes with the likes of Nokia’s Asha range of smartphones, and devices from domestic firms like Micromax and Karbonn.
“Galaxy Star is a device that provides superior value to consumers based on its features, intuitive performance and design features. We want more and more feature phone users to upgrade to the Samsung Galaxy Star,” Samsung Mobile Country Head Vineet Taneja said in a statement here.
The Star smartphone is a dual-SIM device, powered by A5 1GHz processor and the latest Android 4.1 (Jelly Bean) operating system. It has a three-inch capacitive touch screen, 2MP camera and 512 MB RAM and 4GB internal memory (expandable up to 32GB).
With this device, Samsung now has a portfolio of 15 smartphones, priced between Rs 5,240 and Rs 41,500.