With mobile video traffic expected to more than double every year until 2015, operators need a new and effective way to satisfy growing demand for network and service quality.
It is this reason that has compelled Nokia Siemens Networks to launch a combined video optimization solution that delivers a high quality video experience while simultaneously reducing radio network loading by up to 25%.
Flexi Content Optimizer adjusts video content and re-scales video streaming to match the smartphone screen size. Users enjoy the best quality video that their smartphones and tablets can support, and because less data is transferred, there is less pressure on radio network capacity. This translates into more efficient use of radio network resources, and lower transmission costs and network investment.
“More people than ever are using video streaming applications on their smartphones. According to Informa Telecoms and Media, video streaming will account for a third of mobile data traffic on mobile handsets in 2016,” said Antti Romppanen, head of packet core product management, Nokia Siemens Networks. “This translates into a lot of video. By bringing together our capabilities for best ever video, operators can ensure that subscribers have a smooth viewing experience even during congested busy hours.”
These capabilities work together to ensure smooth video playback with up to 90% less stalling. Better video quality improves customer satisfaction, helping the operator to reduce churn in a smartphone-dominated world. Video playback can be further enhanced by Flexi Content Optimizer’s caching functionality, which is used for popular content such as trending YouTube videos.
Video optimization capability for best ever video is an enhancement of Nokia Siemens Networks Liquid Broadband launched in February 2013.