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6 Essential Branding Tips

 

License: iStock

License: iStock

Are you facing too much difficulty in spreading word for recognition of your brand? To establish your company’s reputation you need to have high quality products and services. This ensures that your customers are satisfied with your brand. If your business wishes to achieve widespread recognition and compete with other big wigs in the industry then you need to implement a branding strategy. No business can rise to success without going through a rigorous branding process. Below are tips from a brand consultant on how to successfully brand your business.

1. Hire a branding expert.
Good branding consultants have many years’ experience studying what works for different businesses. A branding expert knows the right way to set path for your business successful branding. If your funds are limited to hire a brand consultant then you can do it yourself. Read a lot and do research on branding and marketing. Use the internet to source for tips of the trade and look at the strategies used by successful businesses in your industry. The more you study and research on your competitors the better knowledge you’ll have on how to successfully brand your business.

2. Invest in a good designer
A logo is the first thing people look at that relates to your business. It requires that you make a good first impression by creating a catchy logo. You can hire an expert in graphic design for logos or if your funds are limited you can opt to crowd source designers. Crowd-sourcing will give you several designs from different designers and therefore you get a chance to choose the best at a pocket friendly rate.

3. Stick to your branding but don’t be afraid to evolve your brands mission
What you start with will definitely change from time to time depending on the shifting of your brands purpose and overall goals. If you want to create a lasting impression you should always gauge your competition in the market and change accordingly.

4. Use social media
There is power in using the social media. Regularly post press releases to the media and internet. Use Google to research and get insights on what words majority of people use when searching for your business

5. Communicate
Create a website and an email address database for your customers. Send out newsletters and information about your services using the database created. Connect to your customers by taking feed backs. Do not ignore negative feed backs as this is word that will keep on circulating around your customers and potential customers. Find the root cause of the problem and do a damage control to end it.

6. Consistency
When you decide to do something do it to completion. When customers experience consistency they become loyal to your brand. Once you have come up with a brand use it consistently through use of business cards and car stickers.

Finally, branding is crucial to your business success. By using the above mentioned tips plus sourcing the expertise of a brand consultant you can successfully grow your business in strides. Make use of these tips in order to take your great brand into the next level.

John is a passionate blogger and works as a brand consultant.

 

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  • I really liked the points you made in this article. As a label printing company, we’ve seen logo and label designs that could have been better if only more thought was put into branding. Hiring a good designer (#2) and knowing your audience (#4 & 5) is so important to developing an effective branding strategy. Will definitely share this article with some of our customers!

  • Thanks for sharing these tips.There is no doubt that Consistency is very important.A simple set of guidelines will ensure that everyone (internally and externally) can apply your brand in a consistent manner – crucial to ensure your potential customers develop a familiarity with, and trust of, your brand.

  • Pingback: 6 Essential Branding Tips | B-Gina™ TechN...()

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