As an alternative to Apple’s own personal assistant, Siri, Google Now offers detailed updates and information custom-tailored to you. The service offers weather forecasts, traffic reports, boarding passes, sports scores and other information when they may be relevant.
Available for Android devices since the Android 4.1 Jelly Bean software was released at last year’s Google I/O conference, Google Now’s iOS incarnation has been subject to speculation this year.
Tamar Yehoshua, Google Search’s director of product management, said that Google Now will compete well against Apple’s personal assistant Siri because of its accuracy.
“We think we’ve built a great experience,” she said during a conversation at Google’s headquarters in Mountain View last week. “We’re giving you an answer before you’ve even asked,” she explained. Google is “able to predict knowledge that you want before you know you want it.”
Unlike Google Now on Android, which you can start using as long as your device is running Android 4.1 or later, the Google Now app on iOS will require you to log in to your Google account first. But the defining features of Google Now, the voice recognition and the predictive search, remain intact.