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Mobile CRM and the Recommended Approaches

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Mobile CRM is an important aspect that every organization or company should put into consideration. In fact, with the current mobility of the business activities, it should be a priority. Social technologies are closely uniting with mobile nowadays. Every business that wishes to flourish has to incorporate the mobile services in all its activities. Forecasters state that the growth rate will rise up to 500% by 2014. This is followed by tablet devices survey where the analysts have their prediction that by the year 2014, 30 % of the organizations dealing with sales will issue these devices to their sales staffs as a primary requirement.

In the current research, surveys carried out by major sectors suggest that mobile applications are the most of all business apps in the present manufacturing sector. Approximately, over 35% of manufacturers are in for the mobilization of CRM software applications in their business. CRM software is linked to emails and it is able to deliver the data needed faster and is mostly preferred by the salespeople because it works perfectly in their field. This declares that the most suitable app for implementation in the business is the mobile CRM.

There are times when business activities take place in remotes areas. This means that even if you have the CRM system, it would still be impossible to access the information needed when one is not at the company or when one has left their laptop behind. Mostly, the data are available in silos around the company area, within the departments, the hierarchal levels, and functional areas. This makes it impossible to access the information in case you are away from the said areas. To curb this situation, the best thing is to do is to implement the mobile CRM by turning to mobile devices and apps for support. This collaboration results in definite communication lines thus resulting in smooth business activities.

There is a need to accelerate CRM adoption in the organizations. The emergence of devices with high-speed broadband connectivity, longer battery life and high computing power is the worker’s motivation for each organization. It also brings the connectivity around them making it possible to work without necessarily having to waste time on moving. The mobility provided by the mobile CRM encourages the employees to increase labor productivity. With this device, it is possible to work from any corner, home or office while still progressing with one’s private life. With devices that support connectivity to GPS services it is possible to achieve awareness in any location.

A business should be cautious with the type of mobile CRM application they purchase. Some CRM solutions have a vast range of sync and download data while others do not. One example is those with the ability to support offline information availability while others do not have it. Other mobile apps are very inoperable when offline and so on. Some CRMs have some demerits like not understanding the user group activities supported and not understanding fully the need for offline mobile support and failing completely to engage the mobile deployment plan and design.

The main aim that the organization should hold is getting a mobile CRM that will result in increasing the return on investment of the business.

Jake Williams works for one of the largest providers of mobile CRM solutions in Europe.
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