The most coveted position for your online business is having your website ranked #1 under Google search results. Several mediums can propel your business website to being #1 in search engine results. Search Engine Optimization (SEO) is one such medium through which you can ensure that the web ranking of your website is the best across all search engine listings. Conventionally, SEO branches out into two main categories. First category is called, ‘On – Page Optimization’ and the second category is called, ‘Off – Page Optimization.’ They are commonly known as ‘On – Page SEO’ and ‘Off – Page SEO’.
Your Business and On – Page SEO
The prime focus of building your website in order to increase its visibility on search engines listings, across all search engines is called On – Page Optimization. Basically, anything you use to improve your website falls under this category. This includes but is not limited to Alt tags, Meta – tags, Heading tags, Navigation, Content, Internal Linking, Sitemaps, H1 tags etc.
Although, it is important to increase the traffic on your website, all hard work is lost if the visits to your website are not converted to leads. Capturing leads will increase your sales. To increase sales the quality and the content of your website should be relevant and of the highest standards. On – Page SEO makes your website engaging enough by optimizing it through internal links, navigation, and interactive content. On – Page SEO first determines the keywords that can enable search engines to easily find your website. Keywords used are relevant to your business and are targeted to attract readers. These keywords are then incorporated into meta tags, links, URL structure, etc of your website.
Your Business and Off – Page SEO
One of the most preferred categories of SEO is Off – Page SEO. It uses tools outside of your website to increase its traffic and its visibility on search engine listings. Tools used include but are not limited to social media, providing relevant web-links, content promotion etc. Basically, it controls the way your business website is portrayed online.
Social medias like Facebook, Twitter, Blogs etc are extensively used as tools of Off – Page SEO. They increase the visibility of your business website through social networking, blogs, and other modes of internet marketing. Link building campaigns are created that solely focus on promoting your business across various social media shares.
What Should You Choose On – Page or Off – Page SEO?
Recent trends have shown companies to favor Off – Page SEO over On – Page SEO. However, it would be a foolish decision to choose one over another. Your business can have a great social media presence with many visitors coming to your websites through various web links. But, all Off – Page SEO hard work is futile if your website does not have the potential to convert visitors into buyers.
Many companies are unaware of the difference between On – Page and Off – Page SEO. Those who are aware often make the mistake of giving one importance over the other. Just like eating food and drinking water are equally vital for the survival of our human body. Similarly, utilizing both On – Page and Off – Page SEO is equally important to optimize the presence of your online business on search engine listings.