If your website isn’t focusing on search engine optimization, or SEO as it is commonly referred to, then your website might be suffering in terms of traffic, revenue and rankings. SEO aims to improve a website’s authority with major search engines like Google, Yahoo! and Bing in order to gain rankings and thus more traffic. However, a website that isn’t optimized or one that is optimized poorly using black hat SEO techniques (techniques that ultimately harm a website’s reputation on search engines) will become virtually invisible to potential visitors and customers. For this reason and more, website and business owners should begin making an effort to incorporate search engine optimization techniques into their online marketing efforts. Luckily, the experienced search engine optimization company Bergstrom SEO shared a few tips with us!
Conduct keyword analysis
Optimizing for keywords is a critical aspect of search engine optimization, as these keywords are what the site will show up for in search engine result pages, or SERPs. Website owners should be sure to optimize the website for keywords that are related to their specific industry. These keywords should also include a fair amount of monthly search demand and mid to low competition from other websites trying to rank for the same keywords. Google AdWords offers a free keyword tool that will reveal the amount of competition and search demand a keyword has, as well as suggested phrases.
Create a PPC campaign
PPC, or Pay Per Click, campaigns will generate paid traffic to your website. Using a service like Google AdWords or Bing Adcenter, a website owner can create ads that will be displayed on the top and side of search results for a targeted keyword. PPC campaigns can help improve CTR (click through rates) and also help website owners determine which keywords are best for the site.
Write quality and relevant content
Content is essential for any website. It not only provides valuable information to interested visitors, but it also encourages these visitors to come back while also building credibility with Google. Google is now able to determine which websites have original content and which have duplicate content issues. Content should include targeted SEO keywords in a keyword density of 0.5% to 1.0%.
Build quality links to the site
Some sites are naturally popular and garner links from quality sites that have a great deal of authority with Google. Unfortunately, many other sites do not have this great of a link profile. In these cases, SEO experts and website owners must attempt to increase the amount of quality links to a website. These links let Google know that the website is the real deal and thus worthy of a high ranking related to targeted keywords.
Utilize free tools
As mentioned in the keyword analysis section, Google offers several free tools that can help website owners and SEO companies determine the best paths of action. Free tools, such as Google AdWords Keyword Tool, Google Analytics and Google Webmaster Tools, can help you target quality keywords, optimize landing pages and ensure that there is no duplicate content on your site. Of course, there are also tools that require a monthly fee, such as SEOMoz and other related sites. However, signing up for a paid subscription might essentially pay for itself depending on how much usage you get out of its services.
SEO can help increase traffic to your site, which in turn improves your customer base and revenue. If you are interested in search engine optimization, visit the website of Bergstrom SEO at www.bergstrom-seo.com. Bergstrom-SEO.com includes useful articles about SEO and other related marketing techniques. Visit their website today to speak with a team member that can provide more information about SEO services.
[author ]Prasenjit Dutta Chowdhury CEO & Founder of www.webinfotech.info/ He think that his strength is that he can bring a big agency experience and a big agency mentality to you. He loves & Can what he does and his energy and passion are Search engine marketing. He is personable and looking for new Business partnerships.[/author]