Earlier today, Bloomberg reported that Facebook is talking to Apple about crafting a version of its new mobile software for the iPhone, in a push to boost revenue from the growing number of users who access the social network on smaller screens.
Facebook’s new Home software is designed for newer Android handsets, including some made by Samsung and HTC. The application can be installed from Google Play, Google’s online app store.
While the program will not initially have advertising, Facebook CEO Mark Zuckerberg, said promotions will be included in future updates.
Last year Google’s Android software powered about 70 per cent of smartphones worldwide while Apple’s iOS operating system commanded about 21 per cent, according to Gartner.
Adam Mosseri, director of product at Facebook said that they were in speaking to Apple and Microsoft about expanding to other platforms, although nothing had been finalized yet.
Some variation of “talks” between Facebook and Apple were actually mentioned already, by CEO Mark Zuckerberg at the launch of the new software on Android. However the context of those talks, as Zuckerberg mentioned them, were more about the “great relationship” Facebook has with Apple on a more general level.
Although a lot of people would like to see Facebook’s home on Apple’s products, it may be unlikely that Apple would ever cede so much control of its platform to another company, and it’s just as unlikely that Facebook has any illusions about that.
Another platform that has been touted to integrating Facebook’s home is Microsoft’s Windows Phone also mentioned in Bloomberg‘s report. Facebook enjoys deeper integration with Windows Phone than iOS, but it still would face similar development roadblocks for the kind of full-phone takeover that Facebook Home represents.
But all that is not to say that it’s integration of Facebook home on Apple and Microsoft is a definite no. The two platforms might just surprise you.