Samsung readies S4 for South Africa launch


Samsung is preparing to release the anticipated Galaxy S4 in SA.  The South Korean giant manufacturer sent media invitations for the launch of the S4 on 26 April in Johannesburg.

The phone relies on Android 4.2.2 (Jelly Bean) as the operating system and it is powered by a 1.6GHz Cortex-A15 quad core processor.

Other notable features include a 13 megapixel main camera similar to the Xperia, a 12.7cm display protected by Gorilla Glass, gesture control features plus 4G support.

The phone is also said to be easy to repair compared to the earlier models. According to the Techno Buffalo website that conducted a teardown of the device, the components of the S4 are easier to replace, almost infinitely easier than the unibody aluminium HTC One.

Although analysts have given the device and features positive feedback, they have also been quick to note that Samsung’s key challengers Apple is able to distinguish itself in the congested Android market. Apple has 100 per cent control over iTunes and the App Store.

Despite the fact that the S4 is being introduced into an extremely congested market with smartphone penetration nearing a ceiling in some developed markets, Samsung is hoping that the S4 exceeds the sales records of its predecessor. The SIII reached sales of 100 million units in 100 days and reports suggest that it topped 200 000 in SA. Prices are expected to be announced shortly after the launch.

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