When you search for a certain word or phrase on a search engine, the listings that appear on the search pages because of their relevance to your search term or phrase are what are referred to as organic search results. Search engines like Google use complex algorithms to determine what listings to display on their search results pages and in what order, with the listings on top being the most relevant to your search term or phrase.
Inorganic results are results that are included on the first page of a search results page because someone paid for them to appear there. In other words, they are ads. The ads are offered under paid services such as PPC which stands for Pay Per Click, CPC which stands for Cost Per Click, CPA which stands for Cost Per Acquisition, banner ads among many others. The services are usually very expensive and are usually used by those who want immediate results.
Inorganic results usually appear on the sidebars of the search results pages and at the top and are usually distinguished from organic results by either use of a different font, different background color or with the words ‘sponsored ads’ at the top.
Inorganic results appear on the first page of the search results page, not because they are the most relevant, but because they are paid for, but they are usually related to the search term or phrase.
So, which of the two methods is better and why?
Research conducted by different groups has concluded that organic search results are usually more effective compared to the inorganic results. This is because they are deemed more preferable and trustworthy by users hence get more hits.
So how do you ensure that you are ranked top on the organic search results.
For this to happen, you need to ensure that your pages are properly optimized for search engines. This is where SEO – Search Engine Optimization comes in. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search term or phrase.
SEO usually involves the following tactics:
- Use of effective keywords.
- Optimizing your content.
- Optimizing your site title and url.
- Optimizing your meta tags.
- Optimizing your images
- Creation of sitemaps
- Onsite link building
- Offsite link building