So, you have a store and are thinking of expanding it to include Facebook access. Or maybe you don’t have a shop yet, but you want to focus directly on the quickly growing social commerce element. Good for you! With figure projects of up to $30 billion in 2015 courtesy of Gartner Research, you are entering a healthy market.
But you might be a little lost as to where to start. It isn’t like most platforms and requires special tools to launch. Here are 10 mostly fantastic applications that will help you begin.
1. RSS Graffiti
While it is in beta, it released the 2.0 version of its popular social commerce platform for people to try. It uses multiple compatible websites, such as Facebook, Twitter, Tumblr, Blogger, Flickr, YouTube and general RSS feed subscriptions. This creates a shop-specific social media dashboard that is really effective.
You might have already heard of Vendio as a shop support platform. It created an app to further provide its services to users. It pushes viral promotion and allows users to make and share wishlists, so it is a unique app you can get a lot out of.
I am torn about this app. On one hand, it gives a pretty nice set of features for merchants on Facebook. On the other, I have never been that fond of SortPrice, which is more or less just a shopping search engine. The setup is a little bit cluttered, and I am not a fan of the interface. But the app itself isn’t bad.
This is a storefront app that connects to Facebook for a complete social commerce solution. It has a nice interface and a ton of features. But what draws most people to this website is the fact that it is free.
If you are looking for something more professional, this might be a good option. It is a social commerce service that has been used by companies like Ticketmaster and American Apparel to socialize their brands. For anyone who needs to take those first steps with plenty of support and wiggle room, this is a good option.
Based around analytics, this social commerce tool claims to be cutting edge. It does have an impressive portfolio with a lot of individual growth for its customers. A great deal of professional companies uses it for their own social commerce sites, including Time Fortune and Maxim. As a professional tool, it is a little pricey, however.
This Facebook app is a lot more basic than many others. I am not a fan of it because I have found it to be buggy. But that was a while ago, and I have been hearing some good reviews since then. It would be worth giving it a shot.
I have never tried this platform, personally. But when I went to the site, I tried to click on the features list, and I got a 404 error. I am not saying that websites aren’t allowed to have the occasional problem. But when the first link I try isn’t working, I lose a lot of faith in the product. If you have tried Voiyk, post your experiences in the comments. On the plus side, you can try it free for a month.
One of the more popular social media commerce platforms, I can at least attest to this one working. I have never used it, but I know a lot of merchants who have. They say it is user-friendly, it has a ton of features and the premium service is priced well at $29.95 per month, or $299.95 per year. I have heard some complaints about the free version, such as only being allowed a single administrator, so I would stick with the paid.
This is another one I have never personally tried, but I keep hearing people recommend it, so I thought I would post it here. If any readers have used it, let us know in the comments what you thought of it.
Social media commerce is a popular topic right now, mainly, because it is a growing industry that Facebook has really taken advantage of. If you are interested in starting a Facebook store, try using one of the platforms above to get it going.
[author ]Jessy is the social media strategist for Dobovo.com, your ultimate guide to traveling to Europe. You can use the site to choose apartments in Lviv on your next trip to Ukraine.[/author]