With hundreds of E commerce websites nowadays, a few of them stand above the crowd. Some of them are Flipkart, Ebay, Snapdeal, Jabong and Yebhi. Most of these portals started small and reached to great heights within no time. And this was possible because of their sheer strategies. These strategies include their customer centric nature, quick delivery, getting into non-competitive market, definite marketing campaigns etc. Find out how they grew from a domain to a well-established brand.
Started by ex-employees of Amazon.com, Flipkart sold it’s first product just few months after inception of it’s business. It was found in the year 2007 by Sachin Bansal and Binny Bansal. Both the Bansals were from Indian Institute of Technology, Delhi. Before getting into the business of electronic products, clothing and footwear, Flipkart was into selling of books. This started with a capital of Rs. 4,00,000. And today, Flipkart claims that it has delivered to almost every pincode in India. A strong technological base and customer oriented nature of the the businesses has taken it to such heights of success.
Ebay, the baby of Pierre Omidyar, is the oldest among the top 5 ecommerce website listed here. It was founded in the year 1995, during the blooming years of internet. Pierre got the Ebay idea while trying to find the uses of internet and buying and selling was one of them. Renamed from AuctionWeb to Ebay, it was initially intended to rename as Echo Bay, as it belonged to Echo Bay Technology Group. This group is Pierre’s consulting firm.
Started in the year 2010, Snapdeal was a daily deal website initially. Gradually it turned into product seller. This ecommerce website was founded by Kunal Bahl, graduate from The Wharton School of the University of Pennsylvania and Rohit Bansal from IIT Delhi. Soon after it’s inception, in June 2010, Snapdeal acquired Bangalore based Grabbon.com. Another milestone of this ecommerce website is that a village named Shiv Nagar was renamed as “Snapdeal.com Nagar” when Kunal Bahl got 15 hand pumps installed in Shiv Nagar, a village in the state of Uttar Pradesh, India.
With USP of quick delivery of products, Jabong has reached to great heights within few months. It was launched in the year 2011. Initial strategy being huge discounts and coupons, it has been able to attract online shoppers easily. In addition to discounts and quick delivery, Jabong also follows strong marketing campaigns which highly impacts users. These USPs are actually the strategies of the well established Rocket Internet – owner of Jabong. The same strategies are being implement in Jabong.com too.
Launched in the year 2007, Yebhi was launched as BigShoeBazaar.com – an online footwear business by Manmohan Agarwal. In 2009, the footwear business expanded to a portal offering apparel, lifestyle etc. Electronic products was being offered by many portals, hence Manmohan went for softline categories. The CEO’s role at Vishal Retail helped him understand retail business better. Starting with the first warehouse of 400 sq.ft., Yebhi now has warehouses of 125,000 sq ft. The Try n Buy feature introduced by Yebhi has attracted more customers towards it.