As you know, a huge part of marketing in today’s technology-dominated culture means marketing through technology, and that means taking advantage of the marketing opportunities available to you on the web. But, with so many channels to choose from (blog, email, etc.), how do you know which to focus on? Your best bet is to dabble in all of them, but at the very least, you should be developing a strong social media presence, especially if you have an ecommerce site. Will social media boost your ecommerce site’s search engine authority? The answer is yes, and in some ways that might surprise you. Read on to learn more:
SERP domination. The search engine results page (SERP) is your leading source of organic (or, unpaid) traffic. If you want people to learn of your website through the search engines, then you must have a high SERP ranking. SERP domination is an industry term that encompasses not only high SERP rankings, but also filling multiple high-ranking spots in the SERP. For example, a website with pages that occupy the 1st, 2nd, 3rd, 5th, and 6th slots in a SERP for its target keyword phrase is said to have achieved SERP domination.
Social media and SERP domination. One very effective way of gaining SERP domination is to establish a strong social media presence. That is because popular social media accounts for unique entities generally find their way to the top of SERP rankings quite naturally. For example, conduct a Google search for the Internet tech retail giant Tiger Direct. You will quickly notice that Tiger Direct has definitely achieved SERP domination; what’s more is that Tiger Direct’s social media accounts (namely Twitter, Facebook, and Youtube) comprise a large portion of the SERP slots.
What about link building? Most people naturally assume that if social media is good for anything, it should be good for link building. After all, there are so many opportunities to link back to your ecommerce site on posts and comments. Unfortunately, spammers ruined the link building potential via social media; most of the major social networking channels severed outbound link authority a long time ago, in efforts to keep spammers at bay.
A lot of companies pay the big bucks to businesses that can earn them SERP domination. While this is a complex task that may be accomplished using a variety of methods, one of the most effective ways to increase your ecommerce site authority, and thus gain SERP domination, is through your social media channels, which are not only easily accessible, but free!
[author ]Chuck Reusch is an ecommerce specialst who loves helping small business owners get online and build a presence. You can read more about building your own ecommerce site at Templatemela.[/author]