More Tablets Than Smartphones Given As Presents During The Holidays

It was the week before Christmas, and lots of people were looking for presents for loved ones. What to get? Among the purchases of socks, perfume, cardigans and gloves some opted to get a gadget as a gift. There are dozens of different types of gadgets and technology that are ideal for presents, and two in particular are smartphones and tablets.

Each has its own merits. Smartphones are very portable; we tend to carry them around with us all the time. They also have functions like GPS, for turn-by-turn navigation; a built-in digital, camera, to catch those special moments; and often a secondary front facing camera for video calls.

Smartphones can be connected to a 3G or 4G network allowing Internet access almost anywhere. With the bigger screen sizes available now, including the 4 inch iPhone 5 and the 4.8 inch Samsung Galaxy S3, these devices work well for gaming, browsing, watching movie, listening to music and eBook reading.

Tablets have the advantage of a much bigger screen, anywhere from 7 inches to 10.1 inches. The larger screens make productivity tasks like writing emails and photo editing easier. The larger displays also enrich the web browsing experience. Although some tablets do have GPS functionality and some have the option of 3G or 4G, the majority of tablets are Wi-Fi only devices best suited for use inside the home or office.

For the gift buyer, the biggest consideration is that the majority of smartphones are bought with a contract. This means that you either need to get a new contract for the person receiving the phone and somehow work out who will pay the monthly bills, or get a phone without a contract or on some pay-as-you-go deal.

With tablets, this isn’t a problem. Even if the tablet has the ability to utilize 3G or 4G, it can still be bought without a contract and a SIM card can be bought later. Also, tablets tend to be cheaper. Amazon and Google have 7 inch tablets that retail for less than $200. A branded smartphone without a contract normally costs two or three times that amount.

As a result of the lower cost and the option to buy without a contract, tablets are proving to be a more popular choice of Christmas gift. According to new data released by Millennial Media there was a spike in tablet usage between December 23rd and December 27th 2012. During that period, tablet usage increased on average 12% per day, while smartphone use increased only 2%.

 

[author ]Gary Sims is a mobile app developer, technical writer and contributor to http://www.mobileadvertisingcomparison.com[/author]

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