Setting up your own business can be exciting but there are many things to consider, especially when looking at your online presence and social media usage. It is important to ensure that your business’s social media presence is strong and relevant to your business needs.
As part of your business marketing plan you should include social media marketing. This will help you think through how social media could help you reach your target audience and develop relationships with both current and potential customers. There are now many different social media channels that cater for different business needs such as sharing news, uploading videos and images and connecting with other businesses and customers. For example, the social media site Facebook is widely used by businesses, but if you decide to take this route it is important to consider how you will use your Facebook presence to enhance your business.
Most businesses have a Facebook page customers can Like and then be updated with your latest offers and news. Potential customers can also get in touch with you through your Facebook page and Facebook users can ‘Share’ your status updates. Facebook can be a great way to develop a conversation with your customers although forethought is required as to the type of public conversations that are likely and whether these could be detrimental to your business.
If your business requires privacy then you could also set up a Facebook group where you can invite members to join. By setting up a group means that the site cannot be seen anyone who hasn’t been invited to join so conversations are not seen by the outside world
Your branding on Facebook
New businesses should ensure that their branding on Facebook is fitting for the social media channel. If you are using a design agency, they will be able to provide you with a logo that is the correct size for your social media presence. You should also ensure that the page holds relevant images of your business such as its products or business premises.
Social media is a great way to enhance your web presence for your new business. As well as connecting with other businesses, your social media interactions can help boost your Google rankings. However, more importantly, you will be building a relationship with your customers and clients and giving the best start possible to your new venture which will help make your business a success.
[author ]Suzy Jamieson is interested in social media marketing she has used the team at www.logodesign.co.uk/ on a number of occasions.[/author]