Digital marketing tactics refers to the various ways in which your marketing strategy is going to be carried out. A strategy is what dictates the most advantageous direction that your company should take over a certain period of time, and includes the various goals that need to be accomplished.
Here is a list of the various tactics involved in a digital marketing strategy:
This is a form of direct marketing that uses emails to deliver mass commercial messages to a targeted audience. Email marketing is one of the most powerful digital marketing tactics since it is cost-effective, targetable, customisable and measurable-allowing it to be optimised appropriately.
Online advertising includes any form of advertising on the internet. This includes search engine results pages, adverts in emails, social media advertisements as well as Google display networks.
This is a reward system whereby anyone that refers someone else to your site will be paid a fee for doing so. This is used to promote websites, and is a very useful digital marketing tactic for branding and acquiring new customers.
PPC (Pay Per Click)
This is another form of advertising, where the advertiser will only pay when someone clicks on their advert. It is the most common form of advertising on search engine results pages and is also used in banner advertising. This tactic is keyword based, and extensive keyword research is done before the campaign is rolled out. Search psychology is very important for the advertiser here.
Social media includes any text, visuals or audio that is shared over the internet. It’s one of the biggest changes to the face of marketing as it allows us to now connect and collaborate with each other in ways that were never possible before. Social media provides the opportunity for a company to raise brand awareness and allow the customer to get involved by participating in the various conversations that are happening between the company and its target market.
SEO (Search Engine Optimisation)
SEO is a digital marketing tactic that is used to help a website achieve higher rankings on search engines pages. The process includes both onsite optimisation as well as offsite optimisation. Onsite optimisation involves making changes to the HTML code, adding Alt tags, Internal linking and writing content that is optimised for certain key words the company is trying to rank for. Off site is about building links that point towards your site.
As you can see there are many different tactics involved in digital marketing, all of which have different objectives. A well-crafted digital marketing strategy will incorporate all of these tactics. Emphasis will be placed on some more so than others, but this is going to come down to what your goals are as well as your budget.
[author ]Justin wrote this article after doing research for a digital marketing agency[/author]