A digital agency has often been mistaken for an advertising agency or a web design company, but a digital agency is more diverse. It is a business that delivers services such as web design, e-mail marketing and micro-sites for the creative and technical development of internet based products.
The services a digital agency provides also include the more specialist services such as viral campaigns, banner advertising, search engine optimization, podcasting or widget development, social media marketing, branding, online PR and mobile apps and web technology development.
Working for a company with such a wide range of services has a number of advantages. For example, when working in a company that is so diverse, you have the opportunity to expand your creativity. There are so many avenues for one to explore while working in a digital media agency, from branding to web technology development, one cannot run short of areas to explore their creativity.
Furthermore, digital agencies thrive on innovation and creativity, so you have the opportunity to tap into different departments and learn more and explore different ideas
and techniques which will also result in you gaining a wealth of experience. Innovation and creativity are encouraged in digital agencies because that is what the business is all about. They operate in a world that is constantly evolving and almost difficult to keep up with, therefore constant innovation is key. This just makes the digital world more exciting.
Digital agencies tend to work with lead brand advertisers and high profile clients, meaning that you may have the opportunity to work on innovative projects with high profile clients which will look great in your portfolio. This will also give you the opportunity to do some networking with high profile clients and gain more contacts. It also gives you the opportunity to show your talents and possibly get your work exposed in a new market.
While working in a digital agency you will also have the opportunity to be exposed to new interesting technologies in the process. This may be for review or advertising purposes, whichever wy you can get to be on the forefront of giving new technologies a test run.
As outlined above, there are several benefits of working in a digital and the biggest benefit, in my opinion is the amount of exposure and experience you receive in the extremely diverse and ever evolving digital world. As an added bonus, variety always keeps things exciting and digital agencies, there is plenty of variety.
[author ]Tatenda Makayi is working for Jobvine.co.za as an copywriter. She has a keen interest in PR and digital marketing.[/author]