The Evolving World of Sales
The high-tech revolution is in full swing, having changed the way people talk to each other, communicate over long distances, and buy products. For savvy sales reps to stay afloat in an Internet-based market and gain the upper hand in an increasingly competitive field, innovative approaches to sales are paramount. From lead generation to sales pitch to closing the deal, success in the 21st century sales profession means staying up-to-date on tools which work in this new reality.
Evolving in the world of sales also means maximizing the efficiency and effectiveness of your sales system, achieving excellent ROI, predicting sales forecasts, and implementing strategies and technologies which help you reach more customers. Customer relationship management (CRM) techniques in the modern age have also advanced; they entail understanding the very pulse of your customers, mapping their buying preferences, and establishing a customer-centered sales process.
Using Social Media to Build a Consumer-Centered Sales Process
In a world of interactive mobile devices, traditional email blasts and ads just don’t cut it anymore. Delivering a better consumer experience via active communication with retailers is what it’s all about today; hence sales reps would do well to harness social media tools such as Facebook, Twitter, and LinkedIn to monitor their customers (as well as prospects and competitors), identify trends, enhance the conversation about their brand, and build a thriving online community. Progressive sales reps know that relationships are what make selling possible and will use all the tools at their disposal to improve their service, co-create value with their customers, and earn customer loyalty.
Using Analytics to Improve Sales Forecasting
Thanks to innovative digital sales tools, sales managers and their reps no longer have to use guesswork, a hunch, or their instincts to decide which leads to call first, identify trends, or create a system for successful performance. Modern business software puts accuracy back into sales forecasting, allowing analytics such as this. to identify team strengths and weaknesses, determine best practices, and help make scientifically based business decisions.
Leveraging Mobile Technology
So how can sales reps best equip themselves for digitally-centric buyers? By using mobile devices such as the iPad and iPhone to build a new digital relationship. Today’s customers interact online, presenting unlimited opportunities for sales reps to use technological tools to connect and engage. Moreover, with hundreds of thousands of sales applications available, such as sales rep order & catalog app for iPad, sales agents can use their mobile devices as a prospect search tool and GPS navigator, to manage their appointments, track expenses, transcribe voice to text, create cutting-edge sales presentations, process credit card transactions, and much more.
It’s time to stop losing money with traditional sales models. Invest in the latest and greatest sales rep tools to create excitement and generate revenue – and enjoy watching your business grow in leaps and bounds.
[author ]Ofer M. Yourvexel has been WRNTY’s CEO since 2009. His management experience spans the global high-tech and retail sectors. Before joining WRNTY, Ofer served as VP and Head of Information Management Products at Amdocs (NYSE:DOX) and Managing Director of International Operations at Jacada Ltd. (NASDAQ:JCDA). Ofer holds a BSc in Industrial Engineering and Management from Tel Aviv University.[/author]