Computers have definitely changed the way the world works. From online shopping to supermarket itemized billing the world has changed forever, and mostly for the best. Remember when add-on sales were all the craze and you would teach your sales staff to try and link purchases to other items. You couldn’t buy a pair of shoes without being offered polish, even if the footwear was flip flops. Well, again times have moved on and the way we make add-on sales is far more professional. The reason for this is system CRM.
You see, system CRM or Customer Relationship Management to give it the full title is all about giving us professional information about everything to do with our business. Although it focuses mainly on customers, there are some other handy little extras that can also make our lives easier.
Nowadays system CRM is a crucial part of any successful business although many of us might not even realize that we are using it.
In its most simple form system CRM might just be directing telephone calls to the relevant headset in a call centre or putting reward points onto a customer’s loyalty card. When used to its full potential it can be making appointments for your external sales force and measuring which products make you the most money.
It can be used to predict future sales patterns or opportunities, notify you of areas that are underused or under targeted. In fact it can even track the sales process from initial contact through to completion, giving every statistic along the way. This means that system CRM helps you and your staff to work more proactively and efficiently.
Marketing is an important part of any business but we don’t always understand how successful a campaign has been. With system CRM you can track and measure your marketing on every level from emails to social media and SEO.
Customer service doesn’t end after the sale; there are other aspects to keeping customers happy. With CRM you can log and track all of the requests that your customers make of your business. Whether they are complaints that need to be reacted to or praise that needs to be broadcast to the masses, correctly implemented CRM can keep your business in the know.
System CRM can also keep you up to date with everything you need to know from your company website. From the already mentioned search engine optimization aspect to counting mouse clicks and providing predictive analytics.
So at the moment you might only be using a system CRM to track emails and schedule individual accounts, but there is far more scope to the technology than that. By integrating a quality system CRM you can improve your customer satisfaction and your profits at the same time and that is something that any business should want to do.
There are many professional companies that can offer CRM systems that are perfect for any business or even charity and the cost is far less than you might think. So rather than trusting the old ways of offering a screwdriver when somebody purchases some screws, move with the times and offer everything that your clients expect from you.
John Stevenson have been working with some of the best CRM system for all kind of businesses and he is happy to share his knowledge.